Apologies for my absence of late. Hope everyone’s well and gearing up for either a hot or a cold festive season :-)
One of several reasons for neglecting my blog is that I’ve invested time and money into a real, honest-to-goodness publicity campaign. After e-shopping around a few US-based book promotion sites, I went back to my first choice, Authoright (http://www.Authoright.com), because they were the only company that offered a single, co-ordinated campaign across both the UK and the US.
Social media for indie authors is great for meeting other authors, some of whom may become readers, but attracting Facebook likes and Twitter followers doesn’t necessarily equate to generating sales! I’ve been involved on the periphery of a few advertising and marketing campaigns at work, so decided to commit a lump of scarce resource and back my messed-up, introverted self for a change :-)
Well, what a ride so far! Two weeks in to an 8-week campaign, working with two highly professional, friendly and encouraging book publicists has completely taken the focus off my writing. Since I had already fallen behind schedule for “A Life Singular – Part Four” and have shifted my self-imposed deadline to March next year, I am managing (almost) to handle the stress of halted progress!
In my first week, Kate Appleton in London managed to secure me a spot in the UK’s Daily Mail newspaper, which has an online readership of 175 million per month! On the other side of the Atlantic, Diana Rissetto has successfully placed me with a couple of well-patronised book blogging sites and is targeting several more specific to my serial’s themes.
Which leads me to the “daunting” part…
What’s that old saying? “If it bleeds, it leads,” I seem to remember. When I wrote my biography for Authoright’s initial questionnaire, I had a fair idea that journalists might want to delve into the more painful aspects of my background. This is why I’m writing, after all.
However, despite Kate’s careful hints that mainstream media might come across as heartless by focussing more on my own story than on the books I’m trying to promote, I have been somewhat distressed by the intrusive nature of their questions, looking to name and shame particular individuals, etc. While doing this would secretly give me an intense amount of guilty pleasure, I have always thought public humiliation for acts which have gone for years without punishment was only stooping to their level.
For someone whose goals are to bring a positive message through my writing – i.e. to inspire fellow sufferers of mental illness to rise above their symptoms and find success, and more importantly to encourage non-sufferers to understand, tolerate, support and even love us in our quest to live “normal” lives - I hardly wanted to spread my own negative experiences in such gory, gruesome detail.
It has been difficult to dredge up past experiences which I’ve buried so well that I barely recall their detail, inducing panic attacks while on the telephone to journalists and keeping me awake for hours as to the potential consequences. Even though I managed to convince them that I’m not interested in revealing actual names, it is still frightening to wonder who has the power to make connections…
Oh, well… I agreed to run the campaign, therefore I need to accept whatever it conjures up. Hopefully it’s a big boost in sales and nothing more! That would be awesome.